In the past several decades, the toy industry has rapidly evolved. Long gone are the days when kids needed to use their imagination to stay entertained. Wooden cash registers and archaic games have been replaced by plastic laptops and fake iPhones. You can walk through any box store and find shelf after shelf of toys that let kids cosplay as YouTubers and business execs. Yet the one thing that has remained consistent is the Lego aisle. As toy options have expanded, so have LEGO kits. Whether your child is a gamer, a book lover, a dino fiend, or all of the above, LEGO has an option that’s guaranteed to match their hobbies. If you’ve been looking for a way to keep your child entertained while still making sure they’re engaging their brains, the LEGO Store in San Francisco has actually closed, but you can visit a LEGO store in San Jose and Pleasanton. Plus, there’s the LEGOland Discovery Center in Milpitas!
LEGO were first introduced in 1932, long before the San Francisco store opened (and subsequently closed). The word came from a combination of two Danish words: leg godt. The meaning? Play well. It’s been the defining characteristic of LEGO ever since. In a world that demands our kids’ attention with bright screens and loud toys, LEGO almost feel like an ancient artifact of a bygone era, demanding focus and concentration. Yet kids still can’t get enough.
Like most long-lasting companies, the creation of LEGO was almost accidental. Ole Kirk Kristiansen was a Danish farmer who felt the crumble of the 1929 Wall Street Crash firsthand. After the United States and the UK banned exports, Ole Kirk Kristiansen found himself looking for a different source of income. He found his answer in a new source of manufacturing: toys. His family was less than supportive, but he forged on anyway, creating a company that would cement his legacy for years to come. While he focused on building wooden toys, his son, Godtfred Kirk Christiansen, later took over the company and created guidelines that still echo today.
The toys would be for both girls and boys, have unlimited uses, be useful year-round, always be topical, and have endless hours of stimulating play. The toys switched from wood to plastic after the wooden toy factory burnt to the ground in 1942. In 1949, the company introduced its famous Automatic Binding Bricks. Originally marketed as daycare toys for ages 1-5, the kits soon grew into sets that allowed kids to make entire cities. As the world evolved, so did the sets. Before long, kids could find sets with their theme of choice. LEGO created the Duplo division to make sets with larger pieces for tots and continued to expand their options for older consumers. They introduced their minifigures in 1978, and the rest, as they say, is history.
Today, you can find LEGO sets at nearly any toy retailer, but the LEGO Store is another experience entirely. The shops themselves are bright and cheerful, with yellow walls and giant bricks decorating the space. The stores contain shelf after shelf of kits to suit every age and interest. The Duplo section is stocked with sets perfect for younger kids. From trains and planes to dinosaurs and whales, you’ll be able to find something to encourage your toddler’s imagination. You can also find more complex sets with unlimited themes.
The shops feature sets from franchises such as Star Wars, Jurassic World, Marvel, and Minecraft. Their coding sets are ideal for little engineers, while their city sets are a great gift for those with wanderlust. Even adults will love the selection of botanical sets allowing you to build birds of paradise and bonsai trees that will add decoration without the stress of a normal houseplant. Their recent Dots collection offers flat bricks in every color, allowing you to make 2D paintings and pictures.
The shops have large bins where you can sort through different bricks by color. It’s a great option for stocking up your family’s collection of bricks that will let you build anything you could dream up. This is also the ideal place to buy replacement pieces after the Roomba gets a bit too carried away in the playroom.
Some of the best features of LEGO stores are the tables set up in the middle. Kids can come in and work on their own creations while you shop around. It’s the perfect solution for keeping your little one entertained while you buy what you need.
Nearly a century after the company’s founding, Legos remain some of the best toys around. By visiting one of the other Bay Area LEGO Store locations – since the LEGO Store in San Francisco is permanently closed – you can check out their products in person and find a set that will be well-loved for months to come.
As a family photographer, I love being there for my clients. Whether I’m providing recommendations of some of my favorite places or taking pictures, I know they’ll treasure them for years to come. I believe that the most important thing I can do for your family is spending the time to get to know you so I can take stunning portraits that will capture your unique personalities. If you’ve been considering getting family pictures taken, we should connect! Contact me today to find out more.
This is a group for San Francisco Bay Area moms to connect, encourage and share resources through all stages of parenting. Motherhood is both joyful and challenging, and we need support through it all! We also have regular live Q&As with experts such as pediatric dentists, sleep specialists, and more!
Join my Free facebook mom's group!